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Below are some of the most popular printed items and their VAT status.
This list should only be used as a guide. Further information can be found on the
HMRC website.


Zero Rated
 Booklets
 Books (complete and bound)
 Brochures
 Catalogues
 Charts (geographical / topographical)
 Circulars
 Fixture Lists
 Flyers
 Instruction Manuals
 Leaflets
 Magazines
 Manuals
 Maps
 Music Scores
 Newsletters
 Orders of Service
 Price Lists
 Programmes
 Recipe Books
 Theses
 Timetables (not card)
 Tracts
Standard Rated
 Books, part of
 Business Cards
 Calendars
 Certificates
 Compliment Slips
 Coupons
 Diaries (to be filled in)
 Envelopes
 Folders
 Forms
 Greetings Cards
 Invitation Cards
 Invoices
 Labels
 Letterheads
 Membership Cards
 Menus / Wine List
 Photographs
 Pictures
 Plans (architectural)
 Postcards
 Posters
 Questionnaires
 Stickers
 Tickets
 Vouchers

VAT on leaflets/Flyers

Is there VAT on leaflets... yes, no, not really sure. This is a question which we come across quite a bit.

 

Here is our understanding of the issue:

 

 If it is used as admission to premises (therefore, by using the words 'free admission with this flyer' makes it VATable).

 

 If it is used to obtain a discount on goods or services (so, by using the words 'show this flyer for 20% off' makes it VATable).

 

 If it has a section for 'data collection' (collecting customers names and emails as part of the flyer, then its VATable).

 

 And lastly. If you are VAT registered, you can claim your VAT back anyway.


The standard rate of VAT is 20%